BRAND DESIGN SYSTEM / NEOTANeota Wiss

CLINICAL HYPNOTHERAPY

Quiet transformation.

The work follows the person.

Care that responds
to the person.

Clinical clarity.
Individual attention.
Room to respond.

THE CREATIVE DIRECTION
Neota, supplied portrait

THE PNW PALETTE

Ink#285448Coastal green
Mineral#F2F1EAReading surface
Tidal#AAC6D0Atmosphere
Citron#CEE58AFresh accent

TYPOGRAPHY

Aa

DM Serif Display

Human voice.
Short, clear statements.

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Source Sans 3

Readable explanations.
Practical detail.

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Utility / 600

Quiet labels.
Clear next actions.

PHOTOGRAPHY / THE REAL PERSON

Supplied portrait, wider framingThe same portrait, close profile crop

Natural colour. Warm light. An open expression.
Preserve the eyes and expressive hands. No substitute stock practitioner.

THE RESPONSIVE LINE

Room
to respond.

One path meets the content, changes course and returns to order. Keep reading areas, faces and actions clear.

DESIGN ELEMENTS

Book a session ↗
Ask a question ↗

Fine structural rules
Open, content-led layouts
One primary action

Website interface specimens

A CONTENT SYSTEM, NOT ONE TEMPLATE

FACE / THOUGHT / EXPLAIN / PROOF
Portrait-led content example
FACE

Meet the person
behind the practice.

THOUGHT

The work
follows
the person.

One considered idea.
Space to let it land.

NEOTA / CLINICAL HYPNOTHERAPY
EXPLAIN

Care that
responds to you.

  1. UnderstandStart with the person.
  2. Make roomKeep the explanation clear.
  3. Find the next stepGive practical detail a place.
Editorial layout specimen
PROOF

Real words.
With permission.

A restrained space for an attributed experience when one is available.

No invented testimonial.
No promise of outcomes.

SOCIAL COVER / ONE IDENTITY, DIFFERENT FORMATS

Portrait in a cover composition
Neota Wiss

The work follows the person.

Clinical hypnotherapy

Portrait profiles. Introduction tiles. Cover images.
Framing adapts; the voice stays recognisable.

A SYSTEM THAT TRAVELS

Website
Introduction, explanation and enquiry.
Social
Portrait, thought and educational formats.
Video
Natural delivery, readable captions.
Handoff
Rules, source assets and downloads together.